5. Build an informative registration page
Most webinar providers are flexible with registration pages and allow you to include anything you’d like. However, there are some key pieces of information that all registration pages should include.
The most obvious of these is a date and time. This needs to be clear and obvious as soon as someone logs into the page. There are some things that are sometimes missed with the inclusion of the date and time. Consider where your audience are based, you may need to include a time zone if it is likely that you will have registrants from other countries. You may also wish to highlight that the webinar will be available on-demand, this way if a potential registrant can’t make the time of the webinar they may still register for the on-demand.
A lot of thought goes into deciding who is going to present on a webinar, so it stands to reason that you would want to include their details on the registration page. This should, ideally, include, names, job titles and biographies.
Finally, you need to explain what the event is about. This is the core information people are looking for and the main reason that you can get them to register. So make sure that all the information is included without being too word heavy. Remember your SEO when creating this text so that search engines will pick up on your keywords.
The last point I want to add here is that ultimately we all want to gain something from our actions. So add a bullet point list of what your attendees will gain from the webinar.