Did you know 82% of marketers use video in their marketing? 59% of execs prefer to watch video than read text and 65% of viewers click through to other content. Video usage is growing and almost all video is now delivered online. But has it ever occurred to you how this video is watched, what technology powers it?
The hidden secret of online video
You may never have heard of Flash Player. However, if you’ve ever watched video on the web (or attended a webinar or webcast) you’ll have used Flash Player.
It is, and was one of the biggest pieces of technology on the Internet in the early 2000s with 98% of devices using Flash. It enabled us to have rich, interactive content and video on any webpage. Unfortunately, in 2016, times have changed. Instead of improving content, Flash is viewed as the Achilles’ heel of websites, or their biggest weakness.
It started when Apple dealt a colossal blow to Flash when it launched iOS and the iPhone where Flash has always been blocked. Google soon followed suit and stopped Flash from working on Android.
Now it’s the turn of the big browsers to turn off Flash. Safari, IE/Edge and Firefox have already introduced restrictions on Flash and Chrome in the next few weeks will block flash from all but ten websites unless users grant specific security exceptions.
The big switch off
Chrome will stop supporting in January 2017.