How To Use HubSpot To
Generate More Leads
From Your Webinars
Webinars are one of the most effective lead generation tactics around. But often, marketers running a webinar strategy have to deal with different systems to execute the promotion, delivery and follow up of their events. Thankfully for HubSpot users, they can do almost all of it from their automation system.
1. Increase Registrations
One of HubSpot’s key features here is landing pages. Arguably the best in the landing page business, Unbounce, simply explain that landing pages increase conversion rates and lower cost per leads. So it’s a no brainer really.
The key is to keep your message singular (register) and convincing (to learn XYZ), and the
Call To Action (CTA) obvious.
A big registration-killer is a long sign up form. So think about what data you need, this is often different, and much less, than the data you want.
If you don’t have the time or resources to create your own landing page from scratch, HubSpot offers a host of templates you can edit. Even some of the free templates look great and will help you drive sign ups, with clear layouts and CTAs.
Of course, to get the registrations you’ll need to include a form on your landing page. Again these are also quick and easy to set up in HubSpot thanks to some ready-made templates. I’d recommend starting with the “Event Registration” template and adding or amending fields from there.
A nice little extra at this stage is to send users to another page on completion, instead of the default “thank you message”. The next page should include the following;
- A calendar link to remind them when your webinar will start. Eventable is a great free tool to create this link.
- An option to test their connection. This will help troubleshoot any issues before the webinar starts.
- Suggested content. They’ve already shown an interest in what you have to say, so keep them engaged with other related content and keep them on the hook for your webinar (and post-event follow up).