Technology giant Sony worked with the streamGO team to promote their new active learning solution, Vision Exchange, for use in the educational sector. This high-end digital solution supports learners in HE, to further develop their study using technology, connecting devices, and learning interactively.
It was a pleasure to work with the team at StreamGoAlex Parlour, European Marcomms Manager at Sony
Webcasts can take many different shapes. Together with Sony our team proposed a SimuLive and live combination.
This meant pre-recording part of the panel debate one day, to ensure the content was perfect. Followed by a live playout and a seamless transition to a live discussion in the same studio setup (so the audience would never know)
Our team filmed the event multi-camera and utilised our Branding+ service to ensure the online event page was within the Sony website – perfect for attendees to continue browsing post-event.
We implemented Single Sign On (SSO) to ensure users who registered on the Sony website were still tracked and didn’t have to re-enter information.
Sony were surprised at the level of engagement of attendees during the event. Attendees asked a significant number of questions during the event – which were all put to the expert panel.
While the subject is niche they still enjoyed a surprising number of registrations and attendees. They also received requests for demos at the end of the event which will increase ROI.
The video asset was then also used at an exhibition show for offline usage.
“It was a pleasure to work with the team at StreamGo who provide so much added value over the filming itself, with advice from everything from dress code to steering the conversation to finer detail around the images themselves.
We gathered a wealth of reporting data from the platform and were inundated with live questions which all helped ROI. ”
Alex Parlour, European Marcomms Manager at Sony