Do attendees have to register?
Typically, yes, as this is how you will find out who watched your event, and allows you to follow-up with them afterwards, however if your event is restricted to your existing members/staff for example, then we can use pre-registration or single-sign on to allow them straight into the event without needing to repeat their details. Ask us for more detail on how this can work for your website.
Can I monetise my event?
Of course! You need to be confident that you are producing content which has sufficient appeal to your audience to justify a price-tag, but there’s no reason not to charge for access if, for example, you’re live-streaming parts of a physical event which delegates have paid to attend. StreamGo won’t take the payment on your behalf, but can advise and assist you in utilising your existing payment gateway or setting up another simple payment option.
Can my event reflect my brand?
It can, and it should. Your event should represent your brand at any and every available attendee touch-point, so with streamGo’s Branding+ you can ensure that the registration page, event page, reminder emails and URL all look and feel just like your own. Our Branding+ service offers complete customisation – read more.
How long does it take to prepare for an event?
StreamGo can set-up an event pretty quickly, we’ve even managed within 24 hours, but the important factor here is allowing time to market your event effectively. OK, if it’s internal communications then you already know who you will be inviting, but it’s still good to give people enough notice to get the event in their diaries, to maximise attendance. Two to four weeks is usually a good amount of time to allow for promotion.
Would my requirement suit a webinar or a webcast better?
Interesting question – there are a number of factors to consider here, and budget is usually a big one! Webinars are run and managed remotely, meaning that they are typically a much cheaper option. Webinars also tend to work well if your presenters are scattered around the globe, as if often the case. However if your event calls for a more visual approach, your presenters are all based in one location, or you’re looking to live-stream elements of an existing physical event, then a webcast is a great choice. Either type of event will allow for live polling and live Q&A. You can read more at our pages – Whats is a webinar? & What is a webcast?
What does it cost?
Cost is hugely important, but we also like to ensure that you see a strong ROI, which ultimately is more important than just finding the cheapest platform for online events. We provide a single one-off webinar starting at £1,095 exc. VAT, but if you are running more than one webinar, then we can bring the cost per event down, based on the numbers you plan to produce. Webcasts include a lot more variables, so we price these on a bespoke basis once we have scoped the event details with you.
Will I be tied into a contract?
Not if you don’t want to be – streamGo are perfectly happy to work on an event-by-event basis (although you’ll secure our best prices by committing to a volume of events per annum).
Who do you work with?
We work with big brands and small alike – we’re trusted by global megapowers like Johnson and Johnson, Temenos, Sony, HP, Pentland Brands (owner of Speedo, Lacoste, Ted Baker and Berghaus to name a few), Serco and London Business School alongside publishers who run events for some of the biggest business publications.
During the event
Am I limited in the questions I can ask?
No, we encourage every attendee to engage as much as possible, and asking more questions is a great way to do this.
Can we broadcast video?
Sure, you can embed video in your slides or we have a full range of live video webcasts with professional video production. Video is no problem, it’s what we do.
Can I pre-record my content?
Prerecorded content is a great option, especially if you have first-time or nervous presenters, as it allows them to feel more confident and less pressured knowing they have an option to re-record or edit any mistakes. The event can still be streamed as though live, and your attendees will never know the difference! Sometimes this is known as simu-live or simulated live.
How do you make my audience feel included?
Keeping the audience engaged is every bit as important as getting them to attend in the first place, so we recommend making your event interactive. Live polling is a great way to get an instant snap-shot of your attendees’ thoughts on a certain topic, and you can display the results immediately on closing the poll – just be prepared for the results not to be what you expect! Q&A sessions at the end of a live event are also important to allow attendees to interact, and our reporting platform tracks every question asked, so even if you can’t cover each one in the live event, it’s a great resource and way to engage with the attendee after the event.
What if the technology fails?
We all know that technology is not always reliable, however streamGo provide back-up servers and CDNs (Content Distribution Networks) in the event of any issues. Even better, this isn’t something you, our client, needs to worry about, as your event producer will be keeping an eye on the technical performance of your event throughout, and will make any changes as need be to ensure no lost events. Phew! Our platform and managed service pages may be worth a look.
Why not just use Youtube?
YouTube is an incredible platform for generating wide coverage for video, however it’s also essentially a social platform. Your video might get more exposure, but could also attract negative or inappropriate commentary which you can’t control, and while the number of views might be high, you have no way of knowing who these viewers are, to then engage with them in future. The interactivity is very limited, branding non-existent, adverts annoying, and there’s absolutely no way to control the access via YouTube, so it definitely is NOT the right forum for any internal communications or sensitive information.
Do my audience or presenters need to download any apps?
Nope and you don’t need Flash installed either. Attendees login and the event plays on any device, any time, no apps or installers. Presenters have access to our state of the art PresentGo platform – full of handy features to help when presenting.
After the event
How do I know how successful my event has been?
Success looks different depending on the type of event you’re running, but we provide reports for all of the metrics you’d need, from registrations, attendees, questions and clicks to average view and session times. We work closely with our clients to understand from the outset what the key goals of each event are, and provide advice and guidance to help clients maximise the ROI from every webcast or webinar. Your success is our success.
Will the event be hosted on-demand?
Sure thing – we all know your attendees won’t all be able to make the live event, so making the content available on-demand in both good manners, and great business. Our reporting allows you to see analytics on both the live and on-demand event separately, so you get a great understanding of when and how your attendees view your event.
