4. Be sure to remind people
Don’t assume that everyone that registers for your event is going to remember to turn up. Obviously, do everything you can at the registration stage to try and ensure they remember, such as setting calendar files. However, this isn’t guaranteed to work, between registering and the live event people may have made other plans and unfortunately your webinar may slide down the priority list.
So to get around this keep in touch with your registrants. General practice is to send a reminder 24 hours and then 1 hour before an event. These are not strict rules, if you are promoting well in advance send a reminder a month or week before the event, this way the event stays in mind.
Alternatively, if you think the one hour reminder isn’t enough of a prompt, send a reminder 10 or 15 minutes before the event.