One of the most powerful ways to communicate with staff is live video webcasts –
but what’s the best way to improve these to drive up attendance, engagement
and ultimately ensure your internal audience understands your message?
Luckily, our team have run live internal communication webcasts for some of the worlds biggest brands with dispersed global workforces and they’ve picked up some top tips along the way! That’s why we thought we’d share some best practice and hints with you on how to engage and inspire your team when running a live webcast. We’ve deliberately kept this blog short so your hectic work schedule isn’t disrupted.
Top Tip #1:
ensure your webcast has video!
You may think this is basic but a lot of internal messaging still relies presentations and presenter audio – while this works, it isn’t exactly captivating and inspiring.
The type of video can vary from a simple interview of your CEO to live streaming from a physical town hall event. The possibilities are endless but most important is the quality. In a digital age where the average person watches hours of video every day, they expect high quality well produced video – not shaky content from an iPhone*
*other brands are available :)
Top Tip #2: let your audience ask questions
It’s so empowering to provide staff direct access to management to ask questions. And luckily there’s a few simple ways to do this:
Allow users watching to ask textual based questions live from the same branded web page they view the video on.
Or if your users are watching in large viewing sessions provide support for smartphones – so each user can visit a simple webpage so they can ask questions from their own smartphone wherever they are.
Have a dedicated team member to amend, moderate and prioritise these questions before they reach the exec team live. No need to worry about that awkward question reaching the CEO. Phew!
Allow staff to submit questions using a dedicated page prior to the event to encourage attendance and engagement.