5 Fundamentals You Need to Know About Webinars

New to the webinar world? Webinars are a fantastic way to project your message to a large online audience in a convenient and accessible format.

However, if you have never hosted a webinar before, you might wonder where on earth to start…

Here are the 5 most important factors you should consider, which will aid you in your webinar hosting process. These webinar statistics will guide you through the steps towards attracting attendees whilst ensuring they thoroughly enjoy your presentation.

1. It should last between 30 and 45 minutes

Research has identified that:

41% of attendees would rather a webinar last 30 minutes long

44% of attendees would rather a webinar last 45 minutes

However, only 5% prefer webinars to last 20 minutes, and only 10% would like them to last for one hour.

If you think the content of your webinar will take longer than an hour to present, it’s recommended you split this into two webinar presentations to allow your audience to remain fully engaged in the topic of discussion.

2. Tuesday is the best day to host a webinar

Knowing what day to host your webinar is crucial to ensure optimum audience size. Research shows that Tuesday is the best day to host a webinar, with Wednesday a popular second choice. Monday and Friday tend to be the busiest days of the week, therefore by mid-week people have more time to plan around attending webinars, ensuring higher levels of engagement.

3. Send your promotional emails mid-week

Mid-week is the best possible time to send out your email invitations to your potential audience. Although 29% of attendees won’t sign up until the day of the presentation, 17% will sign up around 15 days before the event. We recommend you allow three weeks for the promotion of your webinar presentation prior to hosting it, for best practice.

4. Q&As at the end of your Webinar are essential

92% of webinar attendees want a live question and answer session at the end of a webinar

A live Q&A allows your audience to ask any questions regarding your topic and helps them to fully engage and understand what is being discussed. It also creates interaction between speakers and attendees, which can be reassuring for both parties involved.

Make sure you allocate time at the end (approx. 10 mins) for a brief Q&A session. However, also be prepared to have some backup FAQs you can introduce yourself if no one has any questions. Just because your audience likes these, this doesn’t mean that they will always ask.

5. Be engaging when delivering webinar content

You want to make sure that your audience are engaged with your content, which also means that the person presenting it needs to be passionate about the topic. 32% of attendees said they were most engaged when they found the webinar host to be passionate and enthusiastic. We have also found that 48% identified webinars as being the least enjoyable when the presenter was poor.

One way to make your webinar more exciting is through Q&A’s as discussed earlier. These make the webinar more interactive for the user which helps them engage and understand the content better. Keep your viewers interested by practicing using different tones to your voice before presenting.

In conclusion, if you make sure to keep your webinar to an optimum length, choose your timeline carefully for broadcasting and advertising and engage your audience with a question and answer session and a passionate presentation style, you’re sure to be on track for a great webinar event.

Delivering your first webinar event can be a daunting affair. StreamGo have over 10 years’ experience in delivering brilliant webinars, and can guide you through the process from start to finish. Drop us a line to find out more.

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