3. Choose the right Presenters
If you want attendees to truly be invested in the content they are listening to or watching, it is important to have the content delivered by the correct people. If you are running an industry specific event, ensure that your presenters are well respected and known within the industry. If my neighbour tells me I’m going to be swallowed by a black hole I’d barely flinch, but if Stephen Hawking told me the same thing I’d likely put more stock in it.
Additionally, your presenters need to keep the audience engaged, again a video webcast is like TV and presenters need to think of it this way. We all have preferred TV presenters, those that we love to watch and we also have those that we can’t watch, so choose presenters wisely.
Marrying the two is not always easy, however this can be remedied by using a Moderator. If your presenter is not as interactive as you like but is a leading expert pair him with an engaging Moderator.