The majority of webinar audiences will not always pay 100% attention to a webinar – many will have it running in the background whilst they catch up on emails or other work at the same time.
Webinars can be used for a variety of different sectors ranging from professional organisations, profit organisations and non-profit organisations – your audiences will reflect this. We have provided you with some essential tips which you can use to ensure your audience remains engaged and that your webinar is a success.
1. Carefully select topics
Before choosing your topics for discussion, make sure you check with a colleague that they’re interesting and relevant before presenting it on your webinar. It’s advised you focus on subjects that can be taught through short, easily understood presentations that don’t require lengthy explanations.
Preparation is key to success. You must make sure you prepare! Choose a webinar title which will captivate your audience and ensure you post a short message about the importance of your webinar when you go to advertise it via email and social media. Try to mention key issues which will be discussed.
Before you present, make sure you practice your presentation skills, especially if this is your first time hosting a webinar. It is also important to make sure that your voice is not monotone and doesn’t sound like a speech that has been rehearsed – change the tone of voice accordingly to keep your audience engaged. We recommend that you pre-record a section of your presentation and get your friends/family to watch it beforehand.
3. Use your webinar for training rather than analysis
A recent survey by California Civic Innovation Project indicated that Webinars tend to be more successful when they are used for training purposes or for further explanation into a particular issue of shared concern. They are less effective when there is a lack of consensus surrounding the topic or if it requires a large amount of customisation to make sure the content is relevant and applicable to everyone.
4. Try to introduce dialogue into the webinar
Technological advances have given consumers the ability to ask questions in real time during a webinar. These questions and themes can then be incorporated into the discussion, making the content more relevant and applicable for the user. This will establish increased user engagement because the webinar audience will find the content interesting and insightful.
5. Use interactive materials
Make sure you leave enough time at the end of your presentation for a Q&A. This will allow your audience to gain further knowledge and clarification on any of the subjects they did not fully understand or would like more information on.
Try to incorporate a quiz into the webinar every so often. This will keep your audience focused, whilst helping you gauge how much they have learnt from the presentation.
By carefully selecting your topics, making sure you’ve prepared, pinpointed what your webinar is for and engaged audiences through Q&As and interactive features, you’re well on your way to delivering a successful webinar.
There’s lots to think about when delivering Webinars. At StreamGo, we guide you through the whole process to make your online event a success. To find out more about how StreamGo can help you with your next webinar, get in touch.