Your first webinar can enhance your brand through greater exposure, whilst further educating a key target audience and reaching more people.
Making your content interactive through audio, visuals (i.e. graphics and images) and live Q&As means you can educate and inform new audiences on what your business is about and what it can offer.
Some companies have some concerns about how to produce their first webinar, whilst others have some doubts about the benefits. We are here to help reduce these concerns and explain the benefits of webinars, whilst providing essential tools that you can use to ensure your first webinar is a success.
Prepare, prepare, prepare
Before your webinar, you need to set clear goals and be strategic with your preparation and planning techniques. Preparation is essential to ensure the success of your webinar. Identify challenges and find ways to overcome them before the actual event.
Give your presenters a chance to practice, create professional presentation materials and give your marketing a chance to generate inbound leads and sign-ups to the landing pages.
Set Clear Goals
Before promoting your webinar, you need to make sure that you have a clear set of objectives and topics that you are going to discuss during your presentation. It is essential that you have a set of specific goals that you plan to achieve during each of the webinar sessions so that you remain on task and your audience can engage with the content.
Depending on your goals, some companies use webinars to:
- Increase brand exposure
- Promote new products/services
- Increase sales conversions
By knowing what you want to achieve from your webinar, you can tailor the content and presentation to meet these particular needs.
Once you have confirmed your webinar objectives, you need to create the content for your webinar event, such as a presentation, script, pre-prepared questions. We recommend that you use a mix of both audio and visual material to create an engaging webinar that will captivate your audience.
Once you have thought about the presentation content, check with colleagues and stakeholders to make sure the content is relevant and concise. After this you can begin to structure your slides and create a script to follow.
No matter how engaging your material and content is, your webinar will not be successful without an audience. Before you have finished developing your webinar event, you must create a strategy for promoting the event. You need to select your target audience and then promote your webinar through the relevant channels. Make sure you take into account different time zones for optimal online posting.
Once you have selected your date, time and the particular audience, you need to try and promote through as many places as possible. We believe that the best way to do this is via email and social media platforms. These are great ways to spread the message of your webinar and raise awareness. Make sure you provide a way for consumers to give an RSVP so you have an idea of the numbers that will be attending.
Make sure your presenters give themselves enough time before the event to practice and rehearse the script. If a live performance is a concern, we can pre-record those sections of a webinar, providing we have enough time.
Presenters need to check that that material is engaging and they fully understand the script. The final thing to consider for any presenter, is to make sure your phone is on silent and that no interruptions will occur throughout the duration of the webinar.
With enough preparation, clear goals, good content and practice – plus invitations sent to audience members – you’re well on your way to making your first webinar a real success.
There’s a lot to think about when running your first webinar. Our experts at StreamGo can guide you through every step of the way and take the worry of any technical issues out of your hands. Get in touch to find out how we can help with your next webinar.