Marketing has grown and evolved substantially over recent years, firstly with the emergence of digital as a major force in marketing. More recently, however, there has been a huge shift to inbound marketing.
The focus of inbound marketing is on earning a person’s attention through social media and content. This content must be engaging and value adding to create a positive connection, making them more likely to engage with your brand.
As people become more in control of the information they receive, it is increasingly important to use inbound marketing, within a well-rounded strategy.