There are so many ways to monetise your webinars and webcasts, but the ones you choose really depend on what’s best for your business.
We’d recommend focusing on doing one area really well. Just because all ways might be possible, doesn’t mean you should try and do them all at once. In most cases, it’s better to have a few, very effective revenue models.
In this post we’ll go through some hidden opportunities to help you maximise your ROI and release the full potential of your webinar or webcast.
For the purpose of this post we’ve used the term webinar and webcast interchangeably. The tips apply for both.
You might find that a lot of people sign up for a free webinar and either miss it, or want to re-watch it. Or, they might come across it after the event. In these cases, you can sell single replays of your webinar. If they buy once, they may very well buy again, so this single access allows you to collect their email addresses, purchasing history etc. The more data you have about a customer, the more you can anticipate their needs.
This strategy works really well if your content is valuable and less sales focused.
Time limited access to a bunch of webinars can be an appealing offer. You could choose a time of year like Christmas or the birthday of your business to give people a “gift” of this special access. Giving it a time limit, say, 1 week to watch each webinar from the first access, means that you can then offer something else.
A lifetime access can be purchased for just a little extra. You could also use this after a live webcast, offering a special price for the first 48 hours after the event and then the price goes up. Webinars can be singularly focused on one topic, or you can have a series that build upon each other. Knowledge sharing is the ideal content for webinars and webcasts and users love to consume useful information!
2. Bulk sell replays
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Distinguish the more in-depth webinars by naming them “workshops”. Offer a more personalised approach, with assignments and worksheets that participants can download and fill out during the session. Differentiate by also highlighting that in a workshop, you’ll be teaching. Not just sharing knowledge, but actually guiding your audience through specific aims. Access can be sold prior to the event and if you create more than one workshop, you can sell a lifetime access year-round.
4. Webinar membership
Once you have a number of webinars under your belt, you can offer an annual membership, which will give access to all of your webinars over a 12 month period. .
5. Bonus material
Adding a webinar to another product you’re selling as a bonus or added feature is a good way to help increase sales. It gives people an incentive to sign up and they are grateful for the extra material.
6. Selling inside the webinar
Last but not least you can sell your product within the webinar itself. Most often, sales happen after the event through email reminders but the webinar is your chance to really sell something as valuable to your audience. You’ve got their attention, so use it wisely and be prepared to follow up with an incentive to buy sooner rather than later.
How do you monetise your webinars and webcasts? Tell us in the comments below.
That’s our top tips to generate ROI on your webcast and webinar programmes
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