We always knew that video webcasts engage audiences far more than their audio equivalents and that thought is now supported by IR Magazine’s research.
One of the key findings shows that audience numbers for video webcast are growing greatly year on year compared to audio webinars. This truly demonstrates that live streaming your earnings or investor relations announcements helps your stakeholders and shareholders engage with your business and draws a larger audience.
The report states:
“Investis’ research also shows that results webcasting is most popular in North America, where 90 percent of respondents broadcast their earnings, though almost all of these are audio-only. In the UK and Asia-Pacific a smaller proportion of companies webcast their earnings, but far more of these employ video (38 percent and 46 percent, respectively).”
UK’s buy side prefers seeing earnings news to hearing it
Average audience size for video webcasts has increased in the past year
compared with a 2 percent increase in audio audiences
This demonstrates that UK and European companies prefer to use video webcasts and companies that are currently not doing this are falling behind both their peers and potentially losing traction with investors and stakeholders through lack of attention.
The report concludes by saying:
‘The message underlying the data is overwhelmingly clear,’ the report states. ‘Video results webcasting may be more expensive than audio but it is good value for money because your messages – good or bad – are delivered in the most effective way in the format your primary stakeholders want.”
This is clear evidence that live video webcasts of your investor relations and stakeholder reports is excellent value for money.