Webinars and webcasts are a powerful way to reach a wider audience. Whether you want to launch a new product, engage with shareholders, communicate a new strategy to a worldwide team, or broadcast a live event, webinars and webcasts are valuable communication channels.
One thing that teams often struggle with is making a webinar or webcast interactive.
Audiences love interactivity. TV shows – from breakfast news to reality shows – have long-since embraced the value of live audience engagement, using everything from Twitter streams to responding to questions on air: driving higher ratings and viewing figures as a result. Here are a few ways you can do that with your webcast and webinars.
Making a webcast and webinar Interactive
Online events can be filmed and broadcast in a number of ways:-
While webcasts are often broadcast live in real-time, if you are running a webcast from a live event, you can choose to pre-record additional content filmed in a studio, office or another location. Webinars can also be either fully live or pre-recorded, but including a live Q&A segment so that your audience, won’t be able to tell the difference and will still be able to ask questions and engage with the presenters in real time.
Whatever you choose, there are numerous ways you can engage with an online audience. With a webcast broadcast from an event, we can ensure that presenters can interact with in-person delegates and online viewers in the same session, ensuring that webcast attendees feel included. With webinars, everything is online, giving you the perfect opportunity to create an interactive and immersive experience that involves everyone.
#1: Conduct surveys and polls
Find out what people think. Ask them questions. Value their opinions. If appropriate, share the outcomes with the whole audience.
Not only does this generate engaging content during a webcast or webinar event, but it can also reveal useful insights for you about your audience. Whether you are using the built-in polling capabilities of the streamGo PresentGo platform when producing your event, or you pull in data from third-party platforms, such as Twitter polls, Facebook, Instagram Live, and email surveys, there are dozens of ways to ask for opinions.
#2: Invite audience questions
A webcast or webinar is a wonderful opportunity to showcase your team’s knowledge and experience and to enable attendees to benefit from the opportunity to quiz these specialists.
Give your audience – online, at an event, or both – the chance to ask questions. Test your presenter, by using the streamGo question management dashboard to ensure that you view, and put forward, only the most relevant or interesting questions, and in the order which makes most sense. We also recommend getting the ball rolling by setting up a few seed questions, just in case your audience go suddenly shy! This way you can ensure that you cover the key points you wish to get across.
Don’t worry that you won’t have time to cover every question during a live webcast or webinar – it’s very common to get more questions than you can get through, but streamGo’s platform records every question which comes in, so you can use this as a great springboard for a post-event conversation with that person.
#3: Test your audience
See how well they’re paying attention!
Audiences enjoy showing how smart they are. Engage them further by making it a giveaway, a prize they can win, and drop in hints when they should be paying particular attention to something which may be relevant later. Keep it fun for your audience.
If your online event is focused on training or skills development, it can also be useful to test your attendees’ understanding of the topic before and after the webinar, so that you can evaluate the benefit to your audience.
Every webcast and webinar is a chance to see what works and what doesn’t. If you have never run an online event before, it will be helpful to use interaction such as polling and Q&A to gather feedback from the audience: Did they enjoy the event? Did they find it of value? Would they attend future events of the same kind? If you already have an engaged online audience, ask them beforehand – on Twitter, LinkedIn, Instagram, Facebook or via email – what they want to see during your next webcast or webinar.
Brands which take the time to make webcasts and webinars interactive will generate long-term benefits from an engaged online audience, more traffic, clicks and conversions. Engagement is a key factor in improving results from digital marketing efforts, and streamGo love to ensure each webinar or webcast we produce is as engaging and interactive as possible.
If you have any ideas or questions about how to make your next online event interactive, we’re always happy to chat!