RIP Flash – What does this mean for your webinars and webcasts?

Did you know 82% of marketers use video in their marketing? 59% of execs prefer to watch video than read text and 65% of viewers click through to other content. Video usage is growing and almost all video is now delivered online. But has it ever occurred to you how this video is watched, what technology powers it?

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The hidden secret of online video

You may never have heard of Flash Player. However, if you’ve ever watched video on the web (or attended a webinar or webcast) you’ll have used Flash Player.

It is, and was one of the biggest pieces of technology on the Internet in the early 2000s with 98% of devices using Flash. It enabled us to have rich, interactive content and video on any webpage. Unfortunately, in 2016, times have changed. Instead of improving content, Flash is viewed as the Achilles’ heel of websites, or their biggest weakness.

It started when Apple dealt a colossal blow to Flash when it launched iOS and the iPhone where Flash has always been blocked. Google soon followed suit and stopped Flash from working on Android.

Now it’s the turn of the big browsers to turn off Flash. Safari, IE/Edge and Firefox have already introduced restrictions on Flash and Chrome in the next few weeks will block flash from all but ten websites unless users grant specific security exceptions.

The big switch off

Chrome will stop supporting in January 2017.

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Warning Warning!

You may ask why does this matter to you and your webinar and webcasts? Well, if your webinar or webcast provider uses Flash to deliver video or presentation content to your attendees, it definitely matters to you. Soon, your attendees will not be able to view your content without specifically granting a security exception with big warning screens across their browser advising against it.

This is likely to have a big impact on attendance numbers as most attendees worry and decide against watching an event. Luckily, video streaming technology moves fast and there’s a new solution to live streaming which doesn’t require Flash at all – just a modern web browser launched in the last few years.

No need to panic

No more firewall trouble

This new form of streaming also removes some of the fundamental issues with Flash streaming – it is less likely to be blocked by big corporate firewalls and security settings as it is delivered the same way standard web pages are delivered.

So why is this important?

Many webinar and webcast providers have old platforms that are entrenched in delivering content in Flash. This ultimately means your events will be less successful and lose attendees with more and more corporates and browsers totally blocking all flash content

Luckily, our leading enterprise webinar and webcast platform is totally Flash free. We utilise cutting edge video streaming technology that detects the user’s device and browser and delivers content that works for them. Sometimes this may be Flash if they’re on a legacy

Want to discuss how you could get the most out of your event? Get in touch

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