Like any form of media, you can have the best version of it that ever existed, but if no one sees it, what’s the point?
At StreamGo we support you at every step and so we’ve created a handy top 10 of ways to make sure your webinar or webcast gets an audience.
For the purpose of this post we’ve used the term webinar and webcast interchangeably. The tips apply for both.
1.Pick your subject matter.
The more specific the better here. If you’re looking to have a webinar on marketing for example, you’d be best off narrowing down the field. Make sure you’re inviting the right audience or you could be setting yourself up for a high percentage of people dropping out early into the webcast.
You’ll want to create a catchy title and landing page as well. What are marketers ultimately looking for? More clients? More sales? Tailor your title by doing some SEO research and see what your target audience are actually searching for. Make sure any further assets (free downloads, slides, etc use the same title. It all helps to support your work and so Google and other search engines will see you as an authority on the subject. This means high keyword rankings for you.
Registering for a webinar doesn’t automatically mean the person will attend. So here is where you can set some goals, giving you something to aim for. Webinars typically get a 40% attendance rate. So if you’re aiming for 100 attendees, you’ll probably need at least 250 registrants.
2. Set some goals.
3. Make them feel special
Attendees who remember you and your webinar/webcast and have been made to feel special are your best advertisement. They’ll recommend you in ways that a paid for placement will never do. So harness this force by making sure that they do have something to remember you by.
There are loads of ways to do this. Give something away – tickets to an event, a hotel stay , a download. You can run a competition via social media channels beforehand, thereby drumming up interest. You can offer discounts or try partnering with another company who can offer something valuable. Don’t let them forget you.
4. Create a registration page teaser.
When asking people to register for your webinar you want to give them a clear indication of what you’ll be offering. Don’t fill a never ending page with a breakdown of every section, but do make every effort to be clear and concise. Make the information easy to read and understand, and the registration form even easier.
Remember to include the 5 W’s. Who? What? When? Where? And Why?
Our video production team can help you produce a slick teaser.