The Ultimate Guide to Creating a Successful Webinar or Webcast

Generate the results you need from your webinar or webcast

According to sales platform, Inside Sales, 73% of marketing and sales leaders say that webinars are one of the best ways to generate quality leads. As a marketing tool, video is going to become even more valuable as we move into next year.

On-demand content is going to play a major role in that, with your audience – potential customers – wanting to watch when it is convenient for them.

According to a survey of B2B consumers by digital marketing community ClickZ, only 16% have a strong preference for live webinars. Other studies show that 28% of people who watch webinars sign up after the event.

People don’t care whether a webinar is live or not. Providing the content won’t expire quickly, you can use a webinar or webcast as a lead generation tool for years to come, generating an ongoing ROI for the time and resources invested.

In this eBook, we will cover the following topics – giving you the advantage your brand needs to make its next webinar or webcast a success:

Prepare and practice.

Create awesome content.

Promote the event, before, during and after (especially if you are promoting an on-demand version for lead generation).

Coach your presenters.

Engage your audience.

Find ways to save time (5 top tips in this eBook) and never cut corners: more top tips for that in here.

And finally: Pick the right platform.

With over ten years experience producing live stream events for global brands, FTSE100 companies, and numerous other brands and businesses, we know a thing or two about how to maximise every opportunity to reach and engage a wider audience.

In This eBook, We Will Cover the Following:

Webinar predictions for 2019:

the biggest trends in online video and how to take advantage of them

Managing webinars and webcasts:

how to deliver successful events and keep your team sane

Coaching your webinar presenters:

how to get more out of them on the day

Audience participation:

how to get your audience involved in your webinars


5 time-saving tips for your next webinar – and 5 places you should NEVER cut corners

From product launches, to internal comms, investor relations, conferences and panel debates are all ideal uses for webcasts and webinars. Extend the global reach of your event, and engage your audience, allowing them to ask questions in real-time. At the same time, you can capture valuable lead information, click-throughs and engagement with detailed reporting.

Find out more when you download our eBook today

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