Video is one of the most accessible and easy to consume mediums available. Recent figures show that on average, adults watch 5.5 hours of video per day, while 75% of executives and director-level professionals watch at least one work-related video each week.
With the best will in the world, only a small percentage of those who want to attend your conference actually can. Webcasting converts the brilliant content you’ve planned for your conference into a medium that is popular, easy to consume and accessible wherever there’s an internet connection.
The footage of your conference can also be edited into short highlight reels or trailers, to either advertise the full conference video-on-demand, or to support your brand’s messaging and marketing campaigns.