What is a webcast?

 There’s a lot of confusion around online video and events – so much that there’s a lot of terms used, all meaning the same thing.

We thought we’d help explain things for you!

 Webcasts are live video online events. They are usually filmed in a TV programme style using multiple cameras and sometimes contain slide content.

Viewers (or attendees) watch using their computer or more frequently their mobile device.

Presenters are filmed by our expert team and present to camera live (or pre-recorded)

Some of the terms used

 online event
 live stream
 web conference

Webcasts usually contain high quality video produced by an expert production team.

Most presenters are usually in one location with some presenters included by video link.

Webcasts can be from a physical event (from a conference) or filmed exclusively for the online viewer (from a location or TV studio)

Video is usually filmed using one or multiple cameras, combined with pre-recorded videos and animations to make an event that looks like a TV programme.

Viewers are located throughout the world and access the event using their computer or device.

Viewers can engage in the event through live Q&A sessions and real-time polling.

Video engages audiences which is why video webcasts draw greater viewer engagement.

Slide content is often streamed to accompany video for presentation based events (conferences etc)

Know the metrics

A successful webinar is more than just live video on a page, it’s run on a platform that tracks every metric. How many registrations have you had? How many of those went on to attend? How long did each attendee view for? What links and documents did they click on and download?

Only with all this detailed information can you truly realise the full marketing potential of your webinar. Live video suddenly becomes valuable with StreamGo.

Interested in running a webcast? Read more about StreamGo webcasts Get in touch