Why run Webinars?
Webinars have become the number one method of
cost-effective lead generation for content marketers
Better quality leads
People are more willing to complete detailed registration forms to listen to thought leadership webinars. Better data – better leads!
People who sign up to attend your event already have a level of respect for your organisation. You can leverage this over time to convert them into customers.
Webinars touch audiences in every part of the world without geographic restrictions.
Marketing Managers use webinars for lead generation
Marketers run webinars to educate existing and potential customers
Buying journey is realised through consuming content
Registrants attending live event
Registrants watch on-demand
Attendees find Live Q&A useful